Prompt-to-Practice
Compact seminar-workshop in 6 modules
Targeted and practical implementation of AI solutions
In this practice-oriented training, you will not only learn how to operate AI tools, but also how to systematically analyse business processes, identify potential for change and orchestrate sustainable AI transformations. The programme combines process-oriented thinking with change management expertise and technical AI skills – a unique combination for sustainable implementation success.
Advantages of the training:
- Quick start and immediate practical application
- In-depth technical knowledge of AI tools and techniques
- Practical experience through real-life use cases
- Ability to implement AI solutions in a structured and effective way
- Networking and exchanging ideas with other AI practitioners
Your learning journey will take you step by step from basic concepts to detailed technical skills and implementing your own projects.
Image: Generated with openart.ai
Learning Journey
You will go through five structured online modules, supplemented by an interactive live day. This enables you to apply your new knowledge immediately, develop your skills iteratively and transfer your knowledge into practice in a sustainable way.
Goals of the workshop format
- Providing a practical understanding of how to use AI effectively in day-to-day business.
- Developing the ability to use AI-based tools and techniques to increase operational efficiency.
- Applying proven moderation techniques to successfully design AI-based change processes in a team.
- Integrating change management methods to ensure the acceptance and sustainable implementation of AI initiatives.
Successful use of AI requires both the will and the ability – mindset and know-how
Overview of modules
- Practical exercise: creating and optimising your own prompts based on typical scenarios
- Introduction to methods for quality assurance and validation of prompts
- Exercises on ‘data preparation’ with specific examples of ideal human-machine communication.
- Structure and organisation of system prompts
- Advanced metaprompting techniques
- Development of your own AI assistant concept based on a specific business problem (selected for project work)
- Moderation methods: an overview of helpful moderation tools
- Change management basics and opportunities of the role of the agile coach
- Practical workshop: from use case identification to implementing an MVP
- Introduction and evaluation of different models (e.g.): GPT-4,
- Claude, Llama 3, Gemini, Copilot
- Possible uses, limitations and specific applications of the
- different models
- Practical exercise: selecting the appropriate model for given use cases
- Overview of automation platforms and their integration into the AI process
- Practice: small automations with tools like Zapier, Make, Teams
- Exercise: developing a specific automation for your own use case
- Basics of working with AI-generated audio, image and video
- Exercise: Creating a simple multimodal prototype (e.g. AI-generated presentations, explainer videos)
- Possible applications of multimodal AI in companies (marketing,
- knowledge management, internal communication)
The first open course series is in the planning stage!
We are pleased to offer you an open Prompt to Practice course series for the first time!
We are currently in the middle of planning – and you can join in from the very beginning.
Here are the preliminary dates:
Online appointments (each from 1:30 to 4:30 pm):
- Tuesday, 13 May
- Monday, 19 May
- Monday, 26 May
- Monday, 2 June
- Wednesday, 4 June
On-site appointment in Salzburg:
- Thursday, 22 May | 8:30 a.m. to 4:30 p.m.
Interested?
Then we would be delighted to hear from you! You can use the form below to express your interest without obligation – this way you will stay up to date and we can plan better.
You can now benefit from our first-mover offer for only 390 euros per person!
Trainer Team
Simon Micheler
Simon Micheler is the founder of KI Alpin and an expert in generative AI strategies for SMEs. With a background in AI strategy (University of Oxford) and experience in digitalisation and film production, he combines technical knowledge with practical implementation.
Georg Braun
Georg Braun supports managers, entrepreneurs and working groups in recognising and exploiting their potential for development. His core competencies as a facilitator lie in combining coaching, technology and project moderation.
FiveSquare
FiveSquare is an AI company based in Linz that supports organisations in developing digital products and optimising processes. With expertise in artificial intelligence and machine learning, the team creates innovative, data-centric solutions.
Why implement Prompt-to-Practice with Marktkraft?
Marktkraft combines technological expertise with agile organisational development – and puts people first.
The introduction of AI is more than just a technology project. It changes processes, structures and, above all, mindsets. Marktkraft takes a holistic approach to shaping this change: with in-depth technological expertise, many years of experience in change processes and a keen sense of organisational dynamics.
The AI Exploration Lab provides a space where strategy, technology and cultural development come together. Precise process architecture, agile innovation methods and practice-proven moderation enable companies not only to understand AI, but also to integrate it meaningfully into their context.
The result: clarity, concrete use cases and a viable roadmap – technically sound and humanly anchored.